Have you ever asked yourself the following questions?
- What is social networking and why should I care?
- Is it really being used by companies to recruit candidates, and how?
- Should I be concerned about legal ramifications?
- What the heck do I do with all of this information?
- How does my company establish a social networking presence?
- What social networking sites, in addition to LinkedIn, Facebook and Twitter, should I be using?
Hiring managers and recruiters want to have greater access to pools of candidates without busting their budgets - all while staying compliant and legally responsible. It’s a pretty tall order and until just a few years ago, a very expensive and nearly impossible one. In the last few years, social networking has come on strong. It’s been labeled everything from a colossal waste of time to the company savior. The reality is that it’s somewhere in between. Without fail, though, we’re constantly being asked by our clients if they should be using these tools and, more importantly, how.
E-cruiting is defined by Encyclopedia.com as “the recruiting of staff via the Internet…using specialized sites on the Web.” We’re taking the conversation one step further and focusing on the process of e-cruiting specifically on social networking sites.
In an effort to make sure we weren’t leading our clients down the wrong social networking path, we started to do some research on the topic and what we found was that there were very few comprehensive resources designed to help recruiting and human resources professionals, and small business owners, regardless of the size of their budgets.
"E-cruiting: Using social networking to build your recruiting muscle, not bust your recruiting budget" is a primer intended to start you off on the right foot by answering the questions above, and more. The focus of this book is to give you the "why" and not the "how". Technology, as it has a tendency to do, changes quickly and a lot of what we could put into this book, such as the “how to” stuff, will probably be out of date before this book even hits the presses. Instead, we’re discussing important key concepts that you need to understand and incorporate into your business, no matter the size.
Available NOW!
for only $24.95.
(+S&H)
by Sharon DeLay, MBA, SPHR and Karin Combs
"This book offers the most practical, step-by-step approach to recruiting you will find in print. The authors are experienced professionals who have helped small businesses and individuals harness the power of the Internet to get the job done."
Sharon DeLay (Left) and Karin Combs
Sharon DeLay, MBA, SPHR, CPCC, CPRW and author of Career Boot Camp: A Self-Directed Guide Through Career Transition combines career coaching and transition experience with over 10 years in business as a hiring manager and leader of 2 to 250 employees. As Chief Career Confidence Specialist with BoldlyGO, Sharon works closely with individuals to help them find jobs they’ll love and love the jobs they have. Visit
www.boldlygocoaching.com to learn more about Sharon.
Karin Combs, Karin Combs, owner of Source One Human Resource Solutions and Source One Career Coaching, functions as the HR professional for small to mid-sized organizations and assists larger organizations with their HR overflow projects. As a Career Coach, she works with professionals in mid-career transitions. She also utilizes those coaching skills in smaller organizations for succession and career path planning.
Prior to owning her own company, Karin worked for 15 years as an HR Manager for two large organizations; Daylay Egg Farm, the largest egg producer in Ohio, seventh largest in the nation and Midwest Acoust-a-Fiber, a major supplier to GM, DaimlerChrysler and Ford Motor Company.
Karin has her degree in Business Administration. In addition, she has trained with power houses, such as RAN ONE, an international business development training firm; Avancez, a marketing and sales training firm; and she is an Authorized Coach through BoldlyGO Coach Program.
Karin is the Volunteer Managing Director of Scioto Ridge Job Networking Group, the largest professional job networking group in Central, Ohio. She maintains memberships with Society for Human Resource Management, Corporate Recruiters Exchange, Columbus Executive Forum, Columbus Chamber of Commerce and the Vineyard Church of Marysville. View more details at www.sourceonehr.com
Praise for E-Cruiting
“For a business to have a true online presence these days, it simply isn’t enough to have a static website. E-cruiting demonstrates what is possible with a full online presence. It shows why a complete strategy is required to accomplish your objectives. Ten years ago our company used a shared e-mail address to communicate with customers online. Seven years ago we developed a static website with emails for everybody in the company. Today we use rolling information on the website, e-mail, a blog, Facebook, LinkedIn, YouTube, Google, and other sources to improve our presence in the web. The results have been stellar. Complete strategies such as those discussed in E-cruiting have led us to receive a larger pool of candidates for openings, have better communication with our customers, have better marketing with new and potential customers, and improve our rankings in search engines.”
Richard Wand, President
MJ Engineering & Consulting Inc.
~
This book is a comprehensive, yet entertaining read, on how to set up a social media networking program “the right way” step-by-step, from start to finish in clear, concise terms. The authors explain various social media tools to help you customize a strategic plan to build your brand and accomplish your company’s recruiting and employment branding objectives at little or no cost. This book is a “must read” for the company that wants to “do it right” and reap the benefits of social networking.
Eleanor Meekins, MSA, CPC
Eleanor Meekins and Associates
Professional Search Consultants
~
“E-cruiting provides not only practical advice about launching your own social network recruiting program, but it also reminds us that we need to approach it strategically. At Muskingum, we are new to using social networking tools for recruitment. After reading the chapter on student recruiting and having numerous discussions, we decided to enter the social networking world by observing others and beginning with one tool - an option that E-cruiting recommends. This book is an easy read and offers great potential to those considering adopting social networking tools as part of their recruitment strategy.”
Mary Kaufmann, Assistant Professor
Master of Information Strategy, Systems
and Technology at Muskingum University
~
E-CRUITING is a very comprehensive book on the rapidly changing world of social media. This book has educated me on using social media in the business environment. E-CRUITING will be instrumental in assisting me as I incorporate social media into my career coaching business.
William F. Siemon
140 pages.
Published by Aardvark Global Publishing. Printed in U.S.A.
ISBN: 978-1-4276-4595-1
Have a question, comment or testimonial? Perhaps a suggestion for additional topics not covered in this edition? Please share it with us below. And we'll take it into consideration.
About the Authors
